Guardians of the Galaxy Marvel Movie Concept Art

Here’s art from the upcoming Marvel Guardian’s of the Galaxy movie due in theaters 2014.

I have to admit, I don’t quite get this one as a movie. I mean, I get that they tie to the whole Marvel cosmos line of characters that tie to Thanos that ties to The Avengers, I just wonder if the general public will rush to see a movie full of characters not many have ever heard of?